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Business Appraisal & Valuation Services

Business Appraisal Service

Business Valuation Methods

Understanding Business Valuation

Company Asset Valuation

Asset valuation is used when a company is asset-intensive. Retail businesses and manufacturing companies fall into this category. This process takes into account the following figures, the sum of which determines the market value:

  • Fair market value of fixed assets and equipment (FMV/FA) - This is the price you would pay on the open market to purchase the assets
    or equipment.
  • Leasehold improvements (LI) - These are the changes to the physical property that would be considered part of the property if you were to sell it or not renew a lease.
  • Owner benefit (OB) - This is the seller's discretionary cash for one year; you can get this from the adjusted income statement.
  • Inventory (I) - Wholesale value of inventory, including raw materials, work-in-progress, and finished goods or products.

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Capitalization of income valuation Return to top
Capitalization of income valuation method places no value on fixed assets such as equipment, and takes into account a greater number of intangibles. This valuation method is best used for non-asset intensive businesses such as service companies.

In his book "The Complete Guide to Buying a Business" (Amacom, 1994), Richard Snowden cites a dozen factors that should be considered when using Capitalization of Income Valuation. He recommends giving each factor a rating of 0-5, with 5 being the most positive score. The average of these factors will be the "capitalization rate" which is multiplied by the buyer's discretionary cash to determine the market value of the business. The factors are:

  • Owner's reason for selling
  • Length of time the company has been in business
  • Length of time current owner has owned the business
  • Degree of risk
  • Profitability
  • Location
  • Growth history
  • Competition
  • Entry barriers
  • Future potential for the industry
  • Customer base
  • Technology

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Owner benefit valuation

This formula focuses on the seller's discretionary cashflow, and is used most often for valuing businesses whose value comes from their ability to generate cash flow and profit. It uses a fairly simple formula: you multiply the owner benefit times a multiple consistent with the industry to get the market value.

Multiplier or market valuation

This approach finds the value of the a business by using an "industry average" sales figure as a multiplier. This industry average number is based on the price at which comparable businesses have sold recently. As a result, an industry-specific formula is devised, usually based on a multiple of gross sales. These formulae can be troublesome, because they may not focus on bottom line profits, cash flow, or take into account how different two businesses in the same industry can be.

Here are a few industry multiplier examples:
from "The Complete Guide to Buying a Business" by Richard Snowden (Amacom,1994)

  • Travel agencies - .05 to .1 X annual gross sales
  • Ad agencies - .75 X annual gross sales
  • Retail businesses - .75 to 1.5 X annual net profit + inventory + equipment

To find the right multiplier for your industry, you may try contacting your trade association. Another option is to utilize the services of a broker or appraiser who specializes in businesses such as yours - or one with broad experience, such as George and Company.

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